Digital Intelligence Integration Innovation Development of GLAM Driven by AIGC

Abstract

[Purpose/Significance] Recently artificial intelligence generated content (AIGC) has become an important tool for the digital development of industry in the digital intelligence integration environment. Clarifying the applicability and application scenarios of AIGC-driven innovation for galleries, libraries, archives and museums (GLAMs) as well as exploring GLAM development challenges will go far towards accelerating the transformation of GLAM digital intelligence and promoting GLAM to realize more value. As the previous research is fragmented and most of the related research only focuses on the impacts brought by a specific emerging technology such as ChatGPT or the application scenarios of a certain type of institution, especially libraries, we aim to explore the applicability, application scenarios and emerging challenges of various AIGC technologies to all GLAM institutions to ensure the systematicity of our research. [Method/Process] Based on the study of previous literature, this paper first elaborates on the applicability of AIGC to the development of GLAM digital intelligence integration from five aspects: policy, academia, industry, data, and users. Then, it analyzes the changes of GLAM digital intelligence scenarios driven by AIGC through the perspectives of technology, business, users and organizational management. Finally a discussion of the challenges faced by GLAM and the expectations for its future of digital intelligence integration is provided. In the section of applicability, policy documents are listed to illustrate the overlapping effect, and a review is provided on the development of the Semantic Web to metaverse, Web 3.0, then to AIGC to show the possibility of continuous research from an academic perspective for the GLAM to utilize AIGC. We demonstrate through several examples such as Hunan Museum that AIGC can be effective in the industry as it can create digital content and help develop the IP industry. It is also found that AIGC can help GLAM, which has a large amount of cultural data, to utilize the data, and AIGC can promote user immersive experience by specific user behavior examples. In terms of scenario change, we exemplify that the introduction of AIGC into GLAM as a collection of new technologies will first cause a huge change in technology, so that the diverse information in GLAM can produce more connections and fusion, and realize a large-scale digital twin. Second, it brings changes to the GLAM business such as AI digital human instead of real person doing inquiry service, and virtual pavilion expanding realistic exhibition hall. It also causes changes in user experience, which becomes strongly interactive, immersive and intelligent and it brings various changes to office style, cooperation mode, management mode and user information management. [Results/Conclusions] AIGC can efficiently promote the innovative development of GLAM under multiple application scenarios. In the future, GLAM institutions should actively address challenges including digital ownership protection and development, technology application benefit input-output ratio, and user conversion and evaluation, continuously promote digital talent training, expand digital technology research, and establish a complete AIGC application evaluation system based on existing resources.

Keywords

• aigc|glam|data intelligence|generative artificial intelligence