Are Current Efforts to Prevent Grooms from Leaving the Industry Effective? An Analysis Based on Principles of Behavior Change

Abstract

Grooms play a vital role in the equestrian sector, providing horses with expert care. Yet the grooming industry is finding itself amid continued outflow of experienced staff due to poor working conditions, insufficient remuneration, and lack of respect towards the profession. In 2022, four high-profile initiatives, the formation of the International Grooming Association (IGA), the 2022 FEI ECCO World Championships, the #ChampionsAsOne initiative, and the Cavalor Best Groom Award aimed to galvanize the grooming industry. Drawing on the COM-B model and Behaviour Change Wheel as a theoretical framework and using a four-part online questionnaire, the current study aimed to determine whether these initiatives were perceived by grooms (N = 1389) as addressing prevalent barriers that currently prevent them from staying in the industry. Statistical analysis using chi-square tests, Kruskal-Wallis and Mann-Whitney U tests revealed that the initiatives were not perceived as effective. 58.5% of the grooms indicated that the initiatives had no impact on them personally, arguably because the initiatives failed to address those issues perceived as most pressing, namely a high mental and physical workload (physical opportunity) and insufficient remuneration and time off (physical capability). Grooms considered employers, followed by the FEI and the IGA as the most important stakeholders to work towards sustainable change in the grooming industry.

Keywords

• grooming industry
• human behavior
• staffing crisis
• equestrianism
• sustainability