Media visibility on the formation of female celebrity: Catarina, a virgin for auction

Abstract

This article analyzes the role of media visibility in the rise of CatherineMigliorini’s celebrity, famous after putting her virginity up for auction oninternet. The history of the case and its main events, texts written by experts, images and statements of Catarina are investigated from the perspective of women’s visibility transformations. Although media critique, the celebrity Catarina displayed expected abilities of women in media visibility, as the possession of a sexy, young and assertive body, able to be used as capital.

Keywords

• Visibilidade Midiática
• Celebridade
• Capital de Visibilidade
• Celebridade Feminina
• Feminismo