Identification and Prioritization of factors affecting competitiveness of Classic Furniture by using ANP (Case study: Tehran Province)

Abstract

Nowadays, Due to the unstable world economy, to survive and create competitiveness in domestic and overseas market, sustainable production and increases in quality and quantity of products is needed, In case of no attention, the possibility of competitiveness in regional and international markets will not occur. Therefore, in this study, with cooperation of experts and industry manufacturers’ expertise determination and ranking of factors affecting classic furniture was determined by using analytical network process and DEAMATEL techniques. 5 main and 17 sub-indexes parameters examined in this study and by using analytical network process the importance of prioritizing criteria was determined and cause and effect relationships between indicators was evaluated by DEAMATEL techniques. The results showed that, the main indicator of production and sales management, quality assurance, design style and creativity have the highest normal weight and the sub-indices of the modernity of machines and technology, reasonable price and Brand longevity respectively, are the three top priorities to impact on the competitiveness of classic furniture.

Keywords

• DEAMATEL technique
• analysis network process
• competitiveness
• reasonable price
• technology
• quality assurance