Pathology Quality competitive tourism Desert destination management (Case Study: Shahdad Kerman desert)

Abstract

One of the powerful tools, Improve the quality of tourism destination management is. But the problem is that in Iran According to the tourism attractions of the desert in the country, Including Shahdad Kerman desert, Attract tourists not successful.thsat it seems Among the effective factors, Damage is that on tourism Desert destination management There are competing view.therefore This study due importance of issue, The purpose of the hypothesis testing And its pathology, By method of combining Library and documentary methods and field survey and questionnaire tool is researched. The population of the investigation this research Including university professors and experts the field of tourism ,Of course, the condition of complete knowledge of the desert tourism, And especially, familiar with Shahdad Kerman desert Has been. number of samples In the end 34 people with use of non probability sampling and The combination of Targeted and chain Was selected. base of destination managemen indexes On Model Karachi and Ritchie Extraction and localization using the Delphi method was. And on the basis of a questionnaire was prepared that Cronbach's alpha values Showed good reliability.also To target determination Rank And indicators status of Weighting method, Normalization, Calculation of weighted rating And finally, Rating weak indicators were calculated. Based on research findings The greatest weakness in The use of information and communication technology In order to take advantage of it And increase efficiency in marketing and advertising can be seen.

Keywords

• pathology
• kerman
• shahdad desert
• tourism desert
• tourism destination management