“The EU” and “Brexit” Concepts in the British Political Discourse: Cognitive Approach

Abstract

The paper deals with the cognitive features of “the EU” and “Brexit” concepts in the British political discourse. The study demonstrates that the political actors treat “The EU” and “Brexit” terms differently and resort to a series of strategies for the ambiguity of such concepts in the political communication. The analysis carried out in this paper shows that the meaning of the concepts is not something static but rather dynamic, which changes depending on the conceptual metaphor being imposed.

Keywords

• the european union, political discourse, brexit, conceptual metaphor, political communication