Public Relations Campaign in the Internet Era

Abstract

The study is based on the development of the public relations’ campaign from 2000 to 2016 and how they influenced the public. For this research it was used the meta-analytical method. In 2000 the era of Internet has been started, but wasn’t at the same level how it is today. People from the field of Communication and Public Relation together with the company and its clients begun to learn how to use the Internet in order to improve the strategy of the public relations’ campaign. A major influence given by the power of the Internet causes the launches of the social media

Keywords

• public relations
• social media
• communication
• strategy
• present