Zum Zusammenhang von Authentizität und Charisma im Kon-text von Selbstzuschreibung, Aushandlung und Angemessenheit – eine exemplarische diskurs- und gesprächslinguistische Analyse

Abstract

How are the concepts of charisma and authenticity jointly constructed in discourse, linked to each other, weighed against each other, played out – in order to build a social or (social) media identity of politicians and other public figures? This paper discusses these questions from a discourse and conversational linguistic perspective. Therefore, particular attention is paid to the self-attribution of charisma and the discursive negotiation of authenticity in connection with the former German Minister of Defense Karl Theodor zu Guttenberg. As an example, sequences from a talk show will be analyzed, which illustrate that the constructed (or demanded) authenticity can be categorized into three interdependent types: person-related (i), situation-related (ii) and ideal (iii) authenticity. Finally, it is postulated that the negotiation of an appropriate form of authenticity is also a question of power.