A BOCR and Fuzzy AHP method for identification and prioritization of carpet industry strategies

Abstract

Carpet is one of the most popular handcraft industries in Iran and it has created significant number of jobs in various villages and small towns in this country. There are literally many designs and plans introduced by Iranian carpet makers but during the past two decades, we have seen an increasing competition mostly from other countries such as China, India, Pakistan, etc. On the other hands, there are ongoing interests for membership of world trade organization (WTO) and it is necessary to take the necessary actions. The proposed study of this paper uses different mathematical techniques to consider different actions for changing threats to opportunities, reducing unnecessary costs, increasing revenue and market share, etc. The proposed model of this paper uses Fuzzy analytical hierarchy process (AHP), Benefits-Opportunities-Costs-Risks (BOCR) method to detect possible benefit, risk and cost components. We first setup all useful strategies and then using AHP prioritizes different actions.

Keywords

• Fuzzy AHP
• BOCR
• SWOT
• Carpet Industry