NUANCED GENDER PERCEPTIONS: TOURISM BUSINESS CAPABILITIES IN KWAZULU-NATAL, SOUTH AFRICA

Abstract

: We explored nuanced gender perceptions regarding the influences that business capabilities may have on tourism-related business operations in Durban, KwaZulu-Natal. We used structured questionnaire to collect data from 150 tourism-related entrepreneurs and managers. This study made no conclusive finding that gender does play a role with regard to differentiating business success or performance, as reported in some literature. However, marketing capability is the main factor that influence business performance.

Keywords

• gender nuances
• business performance
• business operations
• business capabilities
• sub-saharan africa