Schmenner's Product-Process Matrix. A Critgue using S.A. Book Printers

Abstract

This explores Schmenner's predictions of the product-process matrix using book printing firms in S.A . It measures focus in each book printing firm, and then examines relationships between measures. This study finds that these measures are not well behaved in the way Schmenner predicts and more research is needed on Schmenner's predictions .