PROMOTION OF EDUCATIONAL SERVICES: TRENDS AND PROSPECTS

Abstract

The article offers a view on the promotion of educational services provided by universities, as well as the trends and future prospects in the area of mass-communications.

Keywords

• высшее образование
• образовательные услуги
• продвижение услуг
• маркетинговые коммуникации
• higher education
• educational services
• promotion of services
• marketing communications