Measuring Success and ROI in CorporateTraining

Abstract

When measuring outcomes in corporate training, the authors recommend that it is essential to introduce a comprehensive plan, especially when resources are limited and the company needs are vast. The authors hone in on five critical components for shaping a measurement plan to determine the success and ROI of training. The plan’s components should provide a roadmap to address complex corporate training environments in which large numbers of courses are delivered to thousands of learners. Recommendations offered apply equally in smaller, less complex organizations. Following a brief historical perspective covering the development of evaluation methods, the authors examine each of their five critical components—strategy, measurement models, resources, measures and cultural readiness. They claim that while their approach applies to all learning methods, it is especially useful in technology-mediated programs, such as self-paced, web-based, online-facilitated, and simulation courses.

Keywords

• Outcomes
• Metrics
• Resources
• Measurement Plan
• Evaluation
• Cultural Readiness