STRATEGIC MANAGEMENT: FROM ANTIQUITY UNTIL TODAY

Abstract

The strategic management is a relatively new discipline in its own right, whose foundations were laid since antiquity. Many concepts borrowed from various areas had an outstanding contribution in the formation and evolution of strategic management until nowadays. The dual pendulum metaphor reflects the existing tensions over time between internal and external factors of the organization and the relationships that exist between the two types of factors, the strategic management being outlined also by the simultaneous movement of the two pendulums.

Keywords

• strategy, strategic management, dual pendulum, evolution, antiquity, concept, consolidation