Bìznes Inform (Sep 2015)

Formation of an Approach to the Clustered Management of Foreign Economic Activity of Enterprises in the Conditions of Global Competition

  • Sushchenko Olena A.,
  • Trunina Iryna M.

Abstract

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The article is aimed at formation of an approach to the clustered management of foreign economic activity of enterprises in the conditions of global competition. Expedience of use of the cluster approach in the field of management of foreign economic activity of enterprises has been substantiated. A basic framework has been developed and a cluster model for management of foreign economic activity of enterprises providing a description of such management as a complex mechanism with the specified parameters has been created. The basic elements of the cluster model of management of foreign economic activity of enterprise have been allocated. Purposes for selecting elemental clusters in the process of management of foreign economic activity of enterprise have been defined. The partial functions of management that display the functional purpose of the cluster model of management of foreign economic activity of enterprises, as well as the composition of its elements, have been allocated. A generalized hierarchical view of the cluster model of management of foreign economic activity of enterprises has been proposed. A scheme of the operational administration of functioning of the cluster model of management of foreign economic activity of enterprises, based on the core principles and basics of situational simulation, has been presented. Effectiveness of the presented management model is determined by the increasing share of enterprises in the external markets in the context of the relevant clusters, an expansion of the types of foreign economic activity of enterprises, implementation of innovations

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