Shiyan dongwu yu bijiao yixue (Aug 2021)

Data Analysis and Countermeasures of Laboratory Animal E-Commerce Platform

  • WEN Jinyin,
  • CHEN Yan,
  • LI Huiping

DOI
https://doi.org/10.12300/j.issn.1674-5817.2021-017
Journal volume & issue
Vol. 41, no. 4
pp. 363 – 368

Abstract

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The study takes the laboratory animal e-commerce platform as the analysis object, pays attention to data characteristics of product category and data indicators such as the number of visits, click-through rates, conversion rates, and search rates during platform operation. We put forward countermeasures and suggestions for related issues: Further clarify and standardize product categories, improve search engine functions, enhance personalized services, strengthen supervision mechanisms, etc., and provide important reference and guidance for the sustainable operation and development of the laboratory animal e-commerce platform.

Keywords