ANDROID BASED MEDIA INNOVATION FUNCTION MODEL ON THE FARMING OF PADDY TOWARD IMPLEMENTATION OF FIVE FARMING SYSTEM IN THE DISTRICT OF TANJUNG JABUNG BARAT, INDONESIA

Abstract

This study aims to (1) analyze the factors that affect the innovation function of android-based extension media in lowland rice farming on the application of five farming, (2) obtain a model of the innovation function of android-based extension media on rice farming to the application office farming. The method of this research is experimental research with posttest design and posttest control group design and data analysis with structural equation modeling (SEM) using a sample of 60 farmers. The result is that the loading value of the constructs of the sustainability of farming (economic, environmental and social aspects) is 0.984, 0.961 and 0.960, which are higher than the cross loading indicators of other latent constructs.

Keywords

• android application
• extension media
• rice field
• five farming principal