Monitoring illegal wildlife trade and how the modus operandi of traders changes over time is of vital importance to mitigate the negative effects this trade can have on wild populations. We focused on the trade of birds of prey in Indonesia (2016–2021) in bird markets (12 markets, 194 visits), on Instagram (19 seller profiles) and on Facebook (11 open groups). We link species prevalence and asking prices to body size, abundance and geographic range. Smaller species were more traded in bird markets and less so online. Abundance in trade is in part linked to their abundance in the wild. Asking prices (mean of USD 87) are positively correlated with size and negatively with their abundance in the wild. Authorities seize birds of prey according to their observed abundance in trade, but only 10% of seizures lead to successful prosecutions. The trade is in violation of national laws and the terms and conditions of the online platforms; the low prosecution rate with minimal fines shows a lack of recognition of the urgency of the threat that trade poses to already imperilled wildlife. The shift of trade from physical bird markets to the online marketplace necessitates a different strategy both for monitoring and enforcement.
