DIGITAL COMMUNICATION IN LINGUISTIC RESEARCH

Abstract

The study of digital communication is an important linguistic problem of the anthropocentric scientific paradigm; the total digitalization of modern society has drawn the increased attention of linguists. The object of the study is the scheme of communication in the context of the digital culture of the modern world. The authors have come to the conclusion that the change in the context of communication where digital (computer) technologies are actively involved leads to global changes in the communication of people as a whole. Digitalization provokes anonymity of communication, globalization and acceleration of all communication processes, both in personal and professional communication. Digital communication introduces new message codes, creolized texts, that function in different discourses.

Keywords

• digital communication
• globalization
• creolized text
• adaptive function of language
• цифровая коммуникация
• глобализация
• креолизованный текст
• адаптивная функция языка