Does the form of text play a role in click throgh the button on websites?

Abstract

Internet usage, clicks through the website elements and search for information on the websites has become common part of our daily life. Understanding how users move and behave on websites is crucial for maximizing conversions and designing the layout of any website. The goal of this study is to find out whether the form of the text in the button plays the role and influence click-through rate of the selected elements. There were tested text links and text in buttons. There were tested various forms of the text – verb in the polite form of address, verb in the informal form of address, the call to action in form of the noun instead of the verb. Results of the study show whether the text in buttons influences the click-through rate of these buttons, the results of the other part show how users interact with various elements.

Keywords

• human-computer interaction
• user interface
• website ergonomics
• website usability