NETWORKING TOOLS FOR SHOPPING MALLS: HOW TO IMPLEMENT THEM AND MEASURE THEIR EFFECTIVENESS

Abstract

Despite the importance of shopping malls for the contemporary society and their network nature there is no algorithmic basis for support of implementation of networking tools in the business activity of shopping malls. The goal of the present paper is to develop this basis. The paper contains an algorithm of implementation of networking tools which includes five stages. For each stage detailed comments and recommendations are given. A list of indexes of effectiveness of networking tools is proposed. A method for evaluation of the effectiveness of measures of implementation of networking tools is described. A diagnostic matrix which can be used for evaluation of the effectiveness of the company during the proccess of implementation of networking tools is given.

Keywords

• сетевое взаимодействие
• алгоритм внедрения
• оценка эффективности