Energy e-commerce user portrait and multi-agent cooperative game price mechanism design

Abstract

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With the development of big data, our lives have gradually entered the information age, which has changed and reshaped the behavior of enterprises and consumers. In this paper, a user portrait clustering model based on big data is proposed to implement business model design for specific groups after clustering, target potential user groups for active marketing, and promote actual purchase behavior. In this paper, cost, risk, and contribution factors are introduced to improve the basic cooperative game allocation method. The improved model considers the operating cost of the main body, the level of risk, and the contribution proportion of the actual energy supply. In order to verify the effectiveness and applicability of the benefit distribution strategy based on the cooperative game proposed by the project, the research results provide a certain reference for precision marketing in relevant industries and enterprises.

Keywords

• customer habit
• business modes
• market forecasting
• game theory
• big data