BALANCED SCORECARD IN STRATEGIC MANAGEMENT PROCESS

Abstract

Balanced scorecard is a concept that enables comprehensive strategic management in an enterprise. The analysis of literature allows to state that balanced scorecard evolves continuously, because of which it enjoys a great interest from as well theoreticians as practitioners of this issue. This modern concept allows converting the strategy of the enterprise into operational activities and objectives. The main purpose of the article is to work out an original proposal of measures of balanced scorecard for non-profit unit based by the example of community centre. The genesis of balanced scorecard, its essence, functions performed in the enterprise and the possibilities of using it in various types of organizations are presented in the article. Also proposal of strategic goals and measures of balanced scorecard for community centre is depicted in the article. Balanced scorecard is flexible and universal method, thanks to which it effectively fulfills the objectives set by managers of the organization.

Keywords

• balanced scorecard, strategic management, enterprise