Relationship between Business Strategy and Business Model Studied in a Sample of Service Companies

Abstract

A business model and a business strategy are the basic conditions of a company existence. A business model describes and explains how a company works and makes money. A business strategy describes and explains how, where and for what purpose and goal a business model will be used. The research seeks to ascertain whether there is any measurable relationship between a strategy and a model. An identification of this relationship will deepen knowledge of strategic management of the company and it is a reason for further research on the nature of relationship between a model and a strategy.

Keywords

• business model
• Canvas
• business strateg y
• strateg y-model relations
• business strategy
• strategy-model relations