MANAGEMENT IN THE UNIVERSITY OF THEIR PERSPECTIVE INTERNAL STAKEHOLDERS

Abstract

In this article we show the results of an investigation whose objective was to determine the perception of internal stakeholders on the actions and practices of social responsibility (SR) of the management of the Universidad Autónoma del Carmen (UNACAR). To do that we conducted a literature review on USR; also we applied a survey that allowed collect the perceptions of internal stakeholders (students, professors and staff ) about the managing of the university in terms of SR. The results showed that a significant percentage of respondents had knowledge on the subject of the SR; likewise, according to the ANOVA test, it can be concluded that the type of stakeholder does not influence the perception of the shares of SR on the axis of "management in the UNACAR".

Keywords

• social responsibility
• higher education
• USR