Conglomerate Diversification Strategy

Abstract

One of the kinds of strategies that organizations can adopt to develop their business, is conglomerate diversification strategy. The right selection this strategy when organizations have high financial and managerial ability, will increases organization competitive advantage. This study aims to prioritize and selection the best conglomerate diversification strategy for andishe gostar khayyam firm due SWOT analysis. This firm due to its high ability to manage the company, has decided to establish a new business. To achieve this goal, in this study, ANP and Dematel techniques in fuzzy coditions is used. In this study, the interviews with the experts and the firm's strengths and weaknesses and the opportunities and threats that affecting in the selection strategy were determined. Then the network model for investigation due current literature and determined factors was drew and The investigation questionnaire was distributed between experts. Ultimately, the best conglomerate diversification strategy obtained and results for administration sent and the firm implement selected strategy.

Keywords

• conglomerate diversification strategy
• anp
• dematel
• triangular fuzzy numbers