DATA PRIVACY TRENDS IN EU: AN OVERVIEW OF RECENT DEVELOPMENTS

Abstract

The article highlights growing trends in data privacy behaviors among internet users, in the EU. People are increasingly limiting cookies and tracking, using privacy protection software, and reading privacy policies before sharing personal data. Many are also restricting geolocation access, limiting social media profile visibility, and refusing to allow their data to be used for advertising. Additionally, users are more cautious about website security, checking for HTTPS before entering sensitive information. These behaviors reflect heightened awareness of data protection and a desire to safeguard personal information in response to concerns about privacy, surveillance, and online tracking. This shift is influenced by regulations like GDPR and the growing mistrust of data exploitation practices.

Keywords

• privacy
• behavior
• challenges
• regulation
• solutions