Understanding the Consumer Dynamics of AI in North Macedonian E-Business

Abstract

This study investigates the dynamics of Artificial Intelligence (AI) in e-business, particularly from the perspective of consumers in North Macedonia. The research aims to identify and evaluate the benefits and challenges of AI integration in e-business, explore the ethical concerns related to AI decision-making, and understand the impact of AI on consumer behaviour and preferences.

Keywords

• artificial intelligence
• e-business
• consumer behaviour
• ethical implications
• north macedonia
• m21