BANK 3.0 CONCEPT: GLOBAL TRENDS AND IMPLICATIONS

Abstract

Objective is to make the review of the banking industry development to identify theoretical and practical areas of transformations under the concept Bank 3.0. Results. Theoretical and practical shifts occured in modern banking sector in the conditions of Bank 3.0 concept implementation are identified. Background of the modern transformation in the banking industry on a global scale is identified, the role and extent of structural changes in the banking sector is assessed and features of the modern business models of banks are identified. Originality. Theoretical framework of banking transformations as financial intermediaries is developed. Distinguished features of the bank business–model in the future including high technology, giditalization of commercial activity, transformation of banking infrastructure, banking sector integration with social networks, instant messengers and Internet platforms, are justified. Practical relevance. Identified features of the bank business–model can be used in the activities of banking developing the strategy and tactics to distribute banking services.

Keywords

• digital technology
• social network
• mobile applications
• cloud technologies
• "smart" banking