The balanced scorecard as a tool for companies in crisis

Abstract

This article aims to analyze the relevance of the Balanced Scorecard (BSC) for companies that face periods of crisis by means of a literature review that enables to understand the opportunities this tool offers for organizational management. Thus, this work is based on the hypothesis that the BSC is indeed extremely useful for companies and its implementation has a positive effect; hence, its application may be more an imperative than a choice. The history of the BSC and its birth in the United States are also analyzed. Furthermore, this review highlights some real examples of the implementation of the BSC model. Finally, a comparison is drawn between such model and its actual implementation in companies that experience an organizational crisis, in order to suggest a series of recommendations on the use of the BSC in the internal structure of companies.

Keywords

• Balanced Scorecard
• crisis management
• organizational management
• literature review.