Fizička Kultura (Jan 2017)
Physical culture: A framework for the media clarification of man's cultural being
Abstract
Culture, and its related syntagm of physical culture, especially in its most narrow of meanings which refers to spiritual creation, is the foundation of every nation. As a result the term physical culture, which we have for a long time now wanted to unburden ourselves of and leave it in our past, should be rehabilitated, like our colleagues from the Scandinavian countries have done, and it should be given back its (necessary) cultural dimension. Since, as we ourselves know, in the very focus of our profession, physical culture, we find man who is his own biggest mystery. And this man accepts physical movement - exercise, like nourishing food, necessary not only for his body but for his soul. Precisely in that, in this emergence of physical exercise from man's body do we find the entire phenomenology of physical culture. Man experiences "thirst" for various types of satisfaction of his own cultural needs. And just like he has the need to read a good book, hear a good piece of music, look at a beautiful picture, … he also has the need to add to physical exercise, in a dietary or agonistic sense, everything that has already been mentioned. These expectations of a man desiring spiritual and physical food must be satisfied. The printed and electronic media are a good opportunity to meet this need. After all, these media are at every moment available to man who has increasingly less free time. This is the opportunity to "ad hoc" inform man and encourage him to turn to this aspect of his cultural needs - physical culture.
