THE WHEEL OF MOTIVES: TOWARDS A PERIODIC TABLE OF HUMAN MOTIVATION

Abstract

The aim of this paper is to present a new theoretical framework for the classification of human motivation in order to provide an empirical explanation to human variability that may be applicable in the labor field and for career guidance. The Wheel of Motives model proposes ten relatively independent dimensions, which are organized into two areas, Approach and Avoidance, giving rise to five motives and five other “counter-motives” that modulate or counteract the expression of the opposing motives. The theoretical basis of the structure of the model is provided, as well as empirical evidence through the APM questionnaire built from the model.

Keywords

• Motivation
• Work motivation
• Motives
• Psychological needs
• Values.