Young Muslim generations and sadaqah through digital platforms: Do sadaqah literacy and religiosity matter?

Abstract

Objective – This study aimed to analyze the factors influencing the intention of the young Muslim generation to pay sadaqah through digital platforms. Research methods – This study modifies the Unified Theory of Acceptance and Use of Technology (UTAUT) by adding sadaqah literacy and religiosity as constructs of the model. The respondents were 108 young Muslims who had paid sadaqah through a digital platform at BSI Maslahah. Findings – The results show that sadaqah literacy, performance expectations, and religiosity have a significant influence on the intention of the young Muslim generation to use digital sadaqah payments through BSI Maslahat. However, business expectations, social influence, and facilitating conditions have no effect on this intention. These findings emphasize that sadaqah literacy and religiosity are important in determining the decision of the young Muslim generation to pay sadaqah using digital platforms. Implications – Sadaqah literacy and religiosity have been proven to influence the intention of the young Muslim generation to pay for digital sadaqah at BSI Maslahah. Therefore, efforts to increase literacy need to be made by providing information about sadaqah. In addition, the BSI Maslahat needs to increase the religiosity of the young Muslim generation by collaborating with related institutions. Originality – Research on the intention of the younger generation of Muslims to pay sadaqah digitally has not been carried out much by previous research. Apart from that, there has been no similar research focusing on the influence of sadaqah and religious literacy on the intention of the young Muslim generation to pay digital sadaqah at BSI Maslahah.

Keywords

• sadaqah literacy
• religiousitas
• BSI Maslahat
• UTAUT