THE IMPACT OF ARTIFICIAL INTELLIGENCE ON THE CREATION OF MULTIMEDIA CONTENT

Abstract

Within the project "Use of Artificial Intelligence (ChatGPT) in the Course of Management and Organisation of Media Production," part of the Media and Journalism higher education programme, we conducted a study to assess the possibilities offered by ChatGPT in the production of multimedia content. Students, as part of the study process, created two products: a professional manual presenting the establishment, structuring, and management of an organisation within a specific area of media production, and a shorter audiovisual (AV) product. The research monitored the flow of processes and explored students' opinions pertaining to the role of artificial intelligence in the study and implementation process. The results are of value in planning the next steps in integrating artificial intelligence into the academic and production processes.

Keywords

• chatgpt
• artificial intelligence
• media
• media production
• education