Effect of Advertising, Buyer Reviews and Product Quality on Purchase Decisions

Abstract

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The Literature Review article on the Effect of Advertising, Buyer Reviews and Product Quality on Purchase Decisions is a scientific article that aims to build a research hypothesis on the influence between variables that will be used in further research, within the scope of Marketing Management. The method of writing this Literature Review article is the library research method, which is sourced from online media such as Google Scholar, Mendeley and other academic online media. The results of this Literature Review article are that: 1) Advertising has an effect on Purchase Decision; 2) Buyer Reviews has an effect on Purchase Decision; and 3) Product Quality has an effect on Purchase Decision. Apart from these 3 exogenous variables that affect the endogenous variable of Purchase Decision, there are still many other factors including Price, Service Quality and Place variables.

Keywords

• Advertising
• Buyer Reviews
• Product Quality
• Purchase Decision