VALUE CREATION OF A DEFENCE INDUSTRY IN A NEW COMMUNICATION AND INFORMATION ENVIRONMENT

Abstract

An important tendency in managerial decisions is the focus on taking into account the law of the community and local communities. Managers, in accordance with the theory of stakeholders, should take into account the needs of various players. We also support for this in the concept of corporate social responsibility, sustainability or creating shared value. The aim of the article is to present the essence of the influence of secondary stakeholders on the creation of the value of defense enterprises resulting from public relations using digitization and socio-economic globalization. The results of the conducted research will allow to confirm the legitimacy of decisions made by defense companies, taking into account the maintenance of social relations, especially in the new communication and information environment.

Keywords

• creation of common values
• stakeholders
• relations with the environment
• defense industry