Інтегровані комунікації (Dec 2024)
LVIV TELEVISION: SUBJECTS OF PLOTS AND THEIR CHARACTERISTICS
Abstract
The article is devoted to analysing modern journalistic television materials on Lviv television. Television journalism is very important in today’s society, although all other types of mass media also play an important role in humanity. Each mass media tries to prepare materials on current topics and at a professional level, so it is necessary to use all mass media. Although the topic of this study is television material, it is important in this article to present the features of preparing newspaper material, articles in Internet media, and audio material on radio and to compare the features of all mass media materials in general. Television develops its manipulative potential precisely because it skillfully hides the difference between fiction and reality. Moreover, that is why the information received from the TV is much more convincing for the public than arguments of a theoretical or ideological nature. The main goal of this study is to determine the features and methods of presenting high-quality modern TV materials. The research tasks are to study the best ways and methods of writing materials and collecting and presenting information. This study is devoted to considering television material in general, and specifically, it is based on the example of Lviv Television. This material covers the peculiarities of television in general, as well as the specifics of Lviv television, changes in its activities, and specific television materials are presented.
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