BILINGUAL PUNS ON THE MATERIAL OF ANIME TV SERIES “ONE PIECE” AND “GINTAMA” AS A RESULT OF THE GLOBALIZATION PROCESS

Abstract

The paper focuses on bilingual puns on the material of Japanese anime series «One Piece» and «Gintama». The spread of anime outsideJapanis one of the components of the global process of intercultural communication. The relevance of the study is due to the fact that the globalization process causes interpenetration of cultures, which is also reflected in the texts of anime series in the form of more frequently occurring bilingual puns that contain tokens from their native (Japanese) language and words borrowed from other languages. When considering the pragmatic aspects of the bilingual puns given, the following findings were made: in most cases (67 %) the intention is that of producing a comic effect on the recipient. At the same time, we should also take into consideration semantic extension that is achieved by correlation with both verbal and non-verbal context, with the latter achieved by the usage of creolized text (in 67 % of the cases). In terms of structure, 100 % of the analyzed bilingual puns can be attributed to the lexicalphonetic type. The practical value of the undertaken study, the results of which are presented in the paper, are due to the growing number of anime and variants of its translation for the Russian audience. The data obtained in the study may be used in the practice of translation and in the teaching special translation subjects.

Keywords

• : cross-cultural communication, pun, stylistics, semantics, creolized text