Increasing Local Economic Via Developing Tourism Trail at Sungai Budor Village, Kelantan

Abstract

Developing a tourism trail can significantly boost the local economy by leveraging the village’s unique cultural, historical, and natural assets to attract visitors. Purpose of heritage trails is the economic development at Sungai Budor Village, Kota Bharu Kelantan. Some issues was found such as lack of proper heritage trail to promote the local products and lack of promotion about the existence cultural heritage. The main goal of research is to promote traditional village following the trail. The aim can be achieved through the following objectives (i) to examine the cultural heritage in Kampung Budor as tourist attraction and (ii) to develop informative QR Code for heritage trail. Mix method is use in this research such as in depth interview, observation and survey using questionnaires. The data was analyse using Atlas Ti. Version 7 and SPSS version 21 software. The result produce a set of QR Code for heritage trail in Kampung Sungai Budor. Community can used their own smartphones to scan the QR Code to explore the trail. The development of a tourism trail at Sungai Budor Village presents a holistic approach to sustainable economic growth, transforming the village into a vibrant and thriving tourist destination.