Bank Customers' Action Analysis Based on Conductive Transformation

Abstract

With the development of economic globalization, the bank market has become increasingly competitive. The bank must take measure to attract more customers, change market status and maximize the profit. Take some bank as an example, the active transformations are increasing deposit rate and decreasing loan rate. In this paper, conductive transformation is used to analyze bank customers' action changes induced by active transformations. With conductive degree, the influence of bank behavior on customer behavior can be seen. With independent degree, we can see which behavior changes can affect bank profit, and how active transformations influent bank market status.