The communications model of using social network by sports clubs

Abstract

This article presents a model of marketing communications using social network by sports clubs. It presents the links between the sports club and its environment and uses of the Internet to promote it. The model of communication is composed of the elements responsible for the success of marketing in the web. Article also includes recommendations for using the model in practice.

Keywords

• marketing communications
• Internet
• Internet marketing
• social networking
• marketing in sport