The Entrepreneurship model of the international company of Iranian mobile operators

Abstract

In today's world, technological advances and the complexity of the environment have created a highly competitive environment in which companies are constantly faced with dramatic market changes and the emergence of a variety of business opportunities. In such an environment, adapting to innovations and changes is essential for companies to achieve sustainable business success. International corporate entrepreneurship activities can increase the company's ability to recognize and take advantage of international market opportunities ahead of its competitors. This research is applied in terms of purpose and exploratory mixed method (qualitative-quantitative). The statistical population includes 17 people in the qualitative section by snowball method and 389 people in the quantitative section by random sampling. Data collection tools in the qualitative part are interviews and in the quantitative part are questionnaires. The method of data analysis in the qualitative part includes coding in the initial coding step, open coding and axial coding, and in the quantitative part is confirmatory factor analysis and structural equations using SPSS and Amos software. The research findings in the qualitative section show that five categories of factors affect the entrepreneurship of an international company, which are international factors, national factors, individual, organizational and industry characteristics. The results of the quantitative section show that these factors affect 74% of the achievements of international corporate entrepreneurship and organizational, international, individual and national factors and industry characteristics have the most to the least impact on international corporate entrepreneurship, respectively.

Keywords

• corporate entrepreneurship
• international entrepreneurship
• international corporate entrepreneurship
• iran communication industry