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Trends in Business and Economics
(Oct 2023)
Innovation in Consumer Behavior: A 30-Year Systematic Review
Ece ÖZER ÇİZER
Affiliations
Ece ÖZER ÇİZER
Department of Business Administration, Yıldız Technical University, Faculty of Economics and Administrative Sciences, İstanbul, Turkey
DOI
https://doi.org/10.5152/TBE.2023.23114
Journal volume & issue
Vol. 37, no. 4
pp. 237 – 245
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