Ekonomiczne Problemy Usług (Jan 2016)

Wpływ mediów społecznościowych na zarządzanie procesowe w organizacji

  • Wojciech Grzelak

Journal volume & issue
Vol. 122


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Social media give access to knowledge in a process that can be described as crowdsourcing. Social applications may be used for achieving business objectives, for improving the effectiveness of tasks and overcoming difficulties. A modern organization uses these tools to look for innovation, and next it tries to implement new innovative solutions in order to gain competitive advantage in the market.