Aktywność marketingowa organizacji pozarządowych w kreowaniu popytu turystycznego (na wybranych przykładach)

Abstract

Contemporary non-governmental organizations play an important role in supporting development of the economy. The aim of the article is presentation of marketing activities’ of non-governmental organizations, aimed at tourist activation, including demand for tourist services. The basis for the analysis is the literature on the one side, and the NGOs, engaged in tourist development on the other side (so called case study analysis). At the basis of the data analysis the conclusions and recommendations were created.

Keywords

• non-governmental organizations
• marketing activity
• tourist demand