MANAGING DIGITAL CHANGE IN EUROPEAN HIGHER EDUCATION

Abstract

The purpose of this paper is to reveal the concepts of how digital transformation affects higher education, introduces the peculiarities of managing digital transformation, discusses good practices and emerging challenges. For fulfilling the papers' objectives, the main research questions established are: How do higher education institutions manage digital transformation? Which are the main challenges and solutions for the digital transformation process? The research objective is realized through studying secondary data from previous studies, online sources, and reports. Therefore, the study revealed that the digital change and the tension associated with it are inevitable and facing the challenges through a good strategy and openness seems to be the right way to be followed by the academic environment. Under the pressure of current situation universities must move towards the new requirements and react to the flexibility and inquiries of the external and internal digital and technological changes.

Keywords

• digital transformation
• higher education
• managing digital change
• digital strategy