Bakhtiniana: Revista de Estudos do Discurso (Mar 2016)
Popular Science at the Crossroads of New Linguistic Spheres
Abstract
This paper deals with the field of popular science with a focus on the different linguistic spheres that intersect it. It starts by reviewing the classical linear model of scientific dissemination. The authors then show the displacement that took place with the involvement of traditional media that established a dialogue between different language communities (politicians, consumer associations, farmers, researchers, etc.), in particular for scientific events. Finally, the changes to forms of participation and speech resulting from new technological tools and made possible by the Internet are presented.
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