A Survey on Relationship between New Ecological Paradigm and Water Consumption Behavior

Abstract

Water is one of the limited natural essential for sustainable development for developing countries such as Iran. To preserve water resources, it is essential to manage the consumption patterns. One of the imperatives of water demand management is to identify the effective factors on water consumption behavior. So, this paper studies water consumption behavior as an environmental behavior, and for this purpose, examines the relations of New Environmental Paradigm and water consumption attitude with water consumption behavior. Literature review showed that the data about domestic water consumption in Zanjan city is limited. So, survey method was chosen for this research. A questionnaire was distributed among 384 people (Zanjan’ dwellers) and the data was analyzed by SPSS software. The results indicated that there are relations between water consumption behavior with New Environmental Paradigm and water consumption attitude. Also, findings showed that demographic factors, such as age and income, have no effect on water consumption behavior. Finally, concerning the findings of the research, it is suggested to do future researches in qualitative method. Also, it is concluded that to make environmental friendly citizens, it is necessary to educate people.

Keywords

• Water Consumption Behavior
• New Environmental Paradigm
• Water Consumption Attitudes
• Environmental Citizen
• Zanjan