MIX: Jurnal Ilmiah Manajemen (Mar 2018)

ANALISIS SITUASIONAL PERUSAHAAN PENYEDIA LAYANAN BROADBAND DI ERA BISNIS DIGITAL

  • Sri Damar Setiawan,
  • Rina Oktaviani,
  • Idqan Fahmi,
  • Setiadi Djohar

DOI
https://doi.org/10.22441/mix.2018.v8i1.004
Journal volume & issue
Vol. 8, no. 1
pp. 50 – 72

Abstract

Read online

Abstract. The growing Information and Communication Technology (ICT) industry leading to the convergence of services. The depletion of industry boundaries causes the level of competition to be more stringent. The latest competition challenge of broadband service providers in the digital business era is from Over The Top (OTT) service providers that provide applications and content. The purpose of this research is to conduct gap analysis and Structure Conduct Performance (SCP) analysis. Gap analysis includes the firm's capability gap against environmental turbulence expectations as well as resource gaps and performance. The method used is quantitative analysis and descriptive statistics analysis using secondary data. The research results have shown that the company's capability has not been suitable to the expectations of environmental turbulence and there are gaps in resources and performance. This research also results have shown that the market concentration level in industry is high, but the behavior of the company competes and produces good profit level. The implication of the research results are the company needs to make efforts to transform the capability and strategy to keep the company growing and sustainable.

Keywords