Data Visualization of the Advertising Exchange Flow Statements Generation System on Demand Side Platform Based on Highcharts

Abstract

Research shows that the information human obtained about the external world are more than 80% by visual access channel, especially in the background of today’s era of the big data. The value of data visualization is particularly important. The flow statements generation system for advertising exchange on Demand-Side Platform based on Real Time Bidding is mainly to solve the large volume of data of flow observation statements and the inefficiency of artificial sorting. It sets RTX Single Sign On and Reverse Login to certificate user’s identity through JAVA development, screening flow data according to the platform and region, and invoke Highcharts to generate advertisement exchange flow observation report automatically. In this paper, the data visualization and charts showing are regarded as the final goal, through the introduction of the Spring MVC framework, Eclipse development environment, Highcharts charts generation, JAVA programming language, MySQL database and some other related knowledge. It is to show readers the whole development ideas clearly of the flow statements generation system for advertising exchange on Demand-Side Platform, at the same time the visualized charts by running the whole program codes will be shown.

Keywords

• Data Visualization
• Flow Statements of Advertising Exchange
• Java
• Highcharts